{"title":"25% discount - AWARENESS25","description":"\u003cdiv dir=\"auto\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003ch4\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c!-- x-tinymce\/html --\u003e\u003c\/h4\u003e\n\u003cdiv dir=\"auto\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv\u003e\n\u003cp data-start=\"58\" data-end=\"299\"\u003eAt \u003cstrong data-start=\"61\" data-end=\"75\"\u003eAs We Grow\u003c\/strong\u003e, we believe in quality over quantity and in conscious consumer behavior. This year, we are taking part in “Black Weekend” by offering a \u003cstrong data-start=\"212\" data-end=\"249\"\u003e25% discount on selected products\u003c\/strong\u003e from Friday to Monday with the code \u003cstrong\u003eAWARENESS25\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"301\" data-end=\"854\"\u003eThe As We Grow philosophy is rooted in responsible environmental values and a commitment to product lifespan and durability in times of excess. We strive to design high-quality garments that last. clothing made from natural materials that can be passed down between children and across generations. We encourage people to buy fewer but better pieces, to take good care of the products they purchase and, in doing so, take care of the environment as well. After all, the well-being of the planet is intertwined with the well-being of those who live on it.\u003c\/p\u003e\n\u003cp data-start=\"856\" data-end=\"922\"\u003eThe discount is valid \u003cstrong data-start=\"878\" data-end=\"921\"\u003eonly from November 28th to December 1st\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"924\" data-end=\"960\"\u003eLet’s choose thoughtfully and enjoy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch6\u003e\u003ca href=\"https:\/\/is.aswegrow.is\/pages\/sjalfbaerni\"\u003e\u003cspan class=\"\"\u003eRead more about our production here\u0026nbsp;\u003c\/span\u003e\u003c\/a\u003e\u003c\/h6\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"tuck-stitch-skirt","title":"Everyday Dress - Skirt","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cdiv\u003e\u003cspan data-sheets-root=\"1\"\u003eThe two-piece Everyday Dress draws inspiration from the timeless style of our mothers and the women of the 1960s. Effortlessly delicate, feminine, silky, and comfortable, it's perfect for everything from drinks with friends to a day at the art museum - or even at work. The skirt and sweater can be worn separately, but together they create a beautifully cohesive look, crafted from high-quality materials. For an added touch of charm (and warmth), pair it with the narrow scarf or lace scarf, available in matching colors. It's an easy way to transform your outfit.\u003c\/span\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"AS WE GROW","offers":[{"title":"Sand \/ M","offer_id":44187401781567,"sku":"KAD002-Sand-M","price":29900.0,"currency_code":"ISK","in_stock":true},{"title":"Cream \/ M","offer_id":44187401847103,"sku":"KAD002-Cream-M","price":29900.0,"currency_code":"ISK","in_stock":true},{"title":"Sand \/ S","offer_id":44187513127231,"sku":"KAD002-Sand-S","price":29900.0,"currency_code":"ISK","in_stock":true},{"title":"Cream \/ S","offer_id":44187513192767,"sku":"KAD002-S-Cream","price":29900.0,"currency_code":"ISK","in_stock":true},{"title":"Black \/ S","offer_id":44669757620543,"sku":"KAD002-S-Black","price":29900.0,"currency_code":"ISK","in_stock":true},{"title":"Black \/ M","offer_id":44669757653311,"sku":"KAD002-M-Black","price":29900.0,"currency_code":"ISK","in_stock":true},{"title":"Black \/ L","offer_id":51390085726527,"sku":"KAD002-Black-L","price":29900.0,"currency_code":"ISK","in_stock":false},{"title":"Cream \/ L","offer_id":51390085759295,"sku":"KAD002-Cream-L","price":29900.0,"currency_code":"ISK","in_stock":true},{"title":"Sand \/ L","offer_id":51390085857599,"sku":"KAD002-Sand-L","price":29900.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0108\/3460\/8209\/products\/EverydayDress-SkirtOnyx_f219032a-3873-4903-8fe0-49d13537e070.jpg?v=1768157327"},{"product_id":"tuck-stitch-sweater","title":"Everyday  Sweater","description":"\u003cdiv\u003e\n\u003cdiv\u003e\u003cspan color=\"#ff2600\" face=\"DIN Next, sans-serif\" style=\"color: #000000; font-family: 'DIN Next', sans-serif;\"\u003eThe two-piece Everyday dress takes its inspiration from the clothing of our mothers and women in the 1960s. It is delicate, feminine, silky and comfortable at the same time. Perfect whether for a drink with friends, a trip to the art museum or work. The skirt and sweater can be worn separately, but together form a beautiful whole made of high-quality materials.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003e*The set is sold separately\u003cbr\u003e\u003c\/p\u003e","brand":"AS WE GROW","offers":[{"title":"Sand \/ S","offer_id":44187496841535,"sku":"KAS015-Sand-S","price":41900.0,"currency_code":"ISK","in_stock":true},{"title":"Sand \/ M","offer_id":44187414462783,"sku":"KAS015-Sand-M","price":41900.0,"currency_code":"ISK","in_stock":true},{"title":"Sand \/ L","offer_id":46598022857023,"sku":"KAS015-Sand-L","price":41900.0,"currency_code":"ISK","in_stock":true},{"title":"Cream \/ S","offer_id":44187496907071,"sku":"KAS015-Cream-S","price":41900.0,"currency_code":"ISK","in_stock":true},{"title":"Cream \/ M","offer_id":44187414724927,"sku":"KAS015-Cream-M","price":41900.0,"currency_code":"ISK","in_stock":true},{"title":"Cream \/ L","offer_id":44769747370303,"sku":"KAS015-Cream-L","price":41900.0,"currency_code":"ISK","in_stock":true},{"title":"Black \/ S","offer_id":46590408458559,"sku":"KAS015-Black-S","price":41900.0,"currency_code":"ISK","in_stock":true},{"title":"Black \/ M","offer_id":44669770203455,"sku":"KAS015-Black-M","price":41900.0,"currency_code":"ISK","in_stock":true},{"title":"Black \/ L","offer_id":44669770170687,"sku":"KAS015-Black-L","price":41900.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0108\/3460\/8209\/files\/EverydaySet_Sand1.jpg?v=1750068452"},{"product_id":"sibling-sweater","title":"Sibling Sweater","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eKnit pullover sweater with three buttons on the side of shoulder for an easier fit. It has 2 Knits stitched Rib \u0026amp; Moss with 3 Colored strips to add a nice accent. This Sweater is nice for your kids to pair with shorts for those summer afternoon breezy by the sea\u0026nbsp;\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e100% Cotton\u003c\/span\u003e\u003c\/p\u003e","brand":"AS WE GROW Iceland","offers":[{"title":"Red \/ 18m-36m","offer_id":51062897803583,"sku":"KS070-Red-18m-36m","price":6450.0,"currency_code":"ISK","in_stock":false},{"title":"Red \/ 3y-5y","offer_id":51062897836351,"sku":"KS070-Red-3y-5y","price":6450.0,"currency_code":"ISK","in_stock":false},{"title":"Red \/ 6y-8y","offer_id":51062897869119,"sku":"KS070-Red-6y-8y","price":6450.0,"currency_code":"ISK","in_stock":true},{"title":"Cream \/ 18m-36m","offer_id":51062897901887,"sku":"KS070-Cream-18m-36m","price":6450.0,"currency_code":"ISK","in_stock":false},{"title":"Cream \/ 3y-5y","offer_id":51062897934655,"sku":"KS070-Cream-3y-5y","price":6450.0,"currency_code":"ISK","in_stock":false},{"title":"Cream \/ 6y-8y","offer_id":51062897967423,"sku":"KS070-Cream-6y-8y","price":6450.0,"currency_code":"ISK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0108\/3460\/8209\/files\/K3070_Sweater_-_Cream_-_F.webp?v=1774810915"},{"product_id":"sister-dress-longsleeve","title":"Sister Dress","description":"\u003cp\u003e\u003cspan\u003eEinn vinsælasti AS WE GROW kjóll allra tíma. \u003c\/span\u003e\u003cspan\u003eTímalaus prjónakjóll úr 100% hágæða bómull. Einstaklega þægilegur og mjúkur. Fallegur sparikjóll og hversdagskjóll. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e100% hágæða bómull\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eÍslensk hönnun \u003c\/p\u003e","brand":"AS WE GROW","offers":[{"title":"Black \/ 6m-18m","offer_id":51389767909695,"sku":"KD006LS-Black-6m-18m","price":7950.0,"currency_code":"ISK","in_stock":false},{"title":"Black \/ 18m-36m","offer_id":51389767876927,"sku":"KD006LS-Black-18m-36m","price":7950.0,"currency_code":"ISK","in_stock":false},{"title":"Black \/ 3y-5y","offer_id":50092660883775,"sku":"KD006LS-3y-5y-Black","price":7950.0,"currency_code":"ISK","in_stock":false},{"title":"Black \/ 6y-8y","offer_id":50092660949311,"sku":"KD006LS-6y-8y-Black","price":7950.0,"currency_code":"ISK","in_stock":true},{"title":"Cream \/ 6m-18m","offer_id":51389721411903,"sku":"KD006LS-Cream-6m-18m","price":15900.0,"currency_code":"ISK","in_stock":false},{"title":"Cream \/ 18m-36m","offer_id":51389721379135,"sku":"KD006LS-Cream-18m-36m","price":15900.0,"currency_code":"ISK","in_stock":true},{"title":"Cream \/ 3y-5y","offer_id":51389721444671,"sku":"KD006LS-Cream-3y-5y","price":15900.0,"currency_code":"ISK","in_stock":true},{"title":"Cream \/ 6y-8y","offer_id":51389721477439,"sku":"KD006LS-Cream-6y-8y","price":15900.0,"currency_code":"ISK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0108\/3460\/8209\/files\/Sister_Dress_-_Cream_-_F.webp?v=1771343476"},{"product_id":"grandpa-hat","title":"Grandpa Rib Hat","description":"\u003cdiv\u003eThe As We Grow hat is made from high-quality alpaca wool, which is lightweight and heat-regulating.\u003c\/div\u003e\n\u003cdiv\u003e Available in many colors. 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