As We Grow places special emphasis on social responsibility and environmental protection throughout the entire production process.

For its contribution to social responsibility and sustainability, As We Grow as received the prestigious Icelandic Design Award and has three times won the Junior Design Awards, one of the most respected awards in the UK in the field of clothing.

Since hand knitting is part of life in Iceland and we all learned to knit in school when we were kids, we share a certain awareness of time and love associated with knitted pieces of clothing. As We Grow is inspired by a true story about a knitted sweater journey from one child to another over several years. The sweater became a part of a family history, linking a chain of people together. The jury writes: “As We Grow builds upon sound environmental values and a sustainable approach to the use and life cycle of the products. The timeless simplicity of the design and high quality of the products with a societal responsibility and ambitious environmental policy has created a unique position for the company both in Iceland and abroad.“