In the heart of Iceland, where the rugged landscapes meet the serene beauty of nature, a vision was born, a vision that would redefine the way we think about fashion. At the forefront of the slow fashion movement, our brand emerged as a pioneer, committed to creating garments that transcend fleeting trends and celebrate the essence of timeless design.

With a perfect blend of creativity and meticulous craftsmanship, our passion for quality and craftmanship shines through in every piece we create. Our garments are not just clothing; they are stories waiting to be shared. Designed in Iceland and lovingly crafted, we have forged a strong, equal, and partnership with our artisan and craftsmen partners in Peru and Portugal. Together, we celebrate the rich heritage of alpaca wool, known for its unparalleled quality and durability. Each garment is a testament to our commitment to excellence, embodying a classy and timeless aesthetic that resonates with all ages and genders.

Our dedication to sustainability and ethical practices has not gone unnoticed. We are proud winners of the Icelandic Design Award, a recognition that reflects our unwavering pursuit of quality and our belief in the power of fashion to connect people. Our garments have graced the shoulders of influential figures, including the Icelandic president, symbolising the blend of tradition and modernity that defines our brand.

At the core of our identity are the women who lead us—visionaries, creators, and advocates for change. Our founders and designers are passionate about empowering others, fostering a culture of inclusivity and collaboration. We believe that fashion should be a bridge, connecting generations and genders, allowing individuals to share their stories and experiences through the garments they wear.

As you wear our alpaca wool creations, you become part of a larger narrative—a narrative that celebrates craftsmanship, sustainability, and the beauty of human connection.