Sustainable and silky alpaca wool
By As We Grow
As We Grow uses natural and harmless materials and yarns in all designs, the company's main material from the beginning has been warm and silky alpaca wool. Alpaca wool was...
News
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THE SUSTAINABILITY CONSISTS IN THE USE VALUE
By As We Grow
As We Grow focuses on producing high-quality, timeless clothing for children and adults, products that have nature conservation and society as a whole as a guiding principle.
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AS WE GROW designed the Mottumars socks
By As We Grow
Snæfríð Þorsteins, Gréta Hlöðversdóttir and Kamilla Henriau are the creators and designers behind the socks.
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What is your As We Grow story?
By As We Grow
Keep an eye out for your story in the next AWG campaign
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Sweet Salone is a new brand - Icelandic design - in the As We Grow store
By As We Grow
Sierra Leone is a fascinating society where people of various religions live together in peace and harmony.
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Reuse and utility inspired summer line AS WE GROW
By As We Grow
Last year's material leftovers were used in a new and creative way in this year's AS WE GROW summer line, and the result is beautiful designer garments made from old...
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ALPACA WOOL IS PERFECT FOR ICELANDIC WEATHER
By As We Grow
One of the things that makes Alpaca wool unique is that it is naturally thermoregulating. This suits us extremely well here in Iceland, as we know well that the weather...
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INSPIRATION WINTER LINE AS WE GROW
By As We Grow
The inspiration for our autumn and winter collection comes from the years around 1970, when we at AS WE GROW were children ourselves. To achieve the spirit of these years,...
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THE MAGIC OF THE ICELANDIC SUMMER
By As We Grow
The Icelandic summer and the outdoors are nostalgic and it's so refreshing. The design of As We Grow is timeless and the philosophy is in line with the spirit of...
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Linda Ben gives insight into her life as a recipe writer and mother
By As We Grow
Linda Ben, author of recipes and blogger and more, sat down with designer Guðrúna Rågna, who got to find out a little about her and her family.
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Favorite As We Grow clothes by photographer Katie Watts
By As We Grow
Katie Watts caught our eye a while back with her beautiful photography and feed on Instagram @Bet_Agna, named after her children Bettie and Agna. We chat to her about all...
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Quality, durability and comfort are what are most important to Söruh Clark when choosing clothing
By As We Grow
This week we sit down with stylist Sarah Clark founder and editor of LittleSpree.com to talk all things kids fashion. "Style first then quality, then comfort"
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A house that grows with every dress
By As We Grow
As We Grow collaborates with the Aurora Foundation, which aims to connect Icelandic designers with designers and artisans from Sierra Leone with the intention of creating a basis for cooperation...
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