The trigger for As We Grow was a garment that passed between people and kept warm in a group of relatives and friends for more than a decade. This story inspired us to create garments that could be worn between generations.
We have heard many pleasant stories about our garments from customers over the years. Stories about how they have walked between people and kept warm in a group of relatives and friends.
We are constantly collecting them, so we have decided to make a little game.
If you have a funny story that you want to share with us, simply click on the link and type it in.
As We Grow focuses on producing high-quality, timeless clothing for children and adults, products that have nature conservation and society as a whole as a guiding principle.
Last year's material leftovers were used in a new and creative way in this year's AS WE GROW summer line, and the result is beautiful designer garments made from old...
One of the things that makes Alpaca wool unique is that it is naturally thermoregulating. This suits us extremely well here in Iceland, as we know well that the weather...